Samfu Stories All Campaigns Conversation Moonboard

The reality is that every piece of clothing - whether from fashion stores or bespoke tailors - are made with human hands, even when we can't see it. Dear Samfu stands for responsible and transparent practices in fashion. Read about the women behind the seams of our clothes.

An exclusive first look at Dear Moments, Dear Samfu's CNY capsule for 2023. A blend of vintage and modern silhouettes inspired by our Chinese heritage, the collection features six styles made from soft florals and prints ushering in the new spring.